Welcome to the new, rebranded website everybody! Today, I’ll be sharing my top reasons for rebranding and why you need to rebrand your website too! But firstly, let’s go back in time, shall we?
Before Rebranding My Website
I DIY’d my website 3 years ago in a hotel room and in a matter of hours. All I knew at that time was to find some random website host for a domain to direct my couples to my contact form via my Instagram. At the moment, doing just that was super necessary. I had the basics: a website with an official contact form. It was enough to show off professionalism and legitimacy.
It is so important that your website shows off who you are and your why. As such, these are two significant things that amaze potential clients from the get-go. When you compare a DIY website to a fully branded, SEO-filled page — a page where your uniqueness and prowess in the industry can shine… That is a game changer. Now, let’s get into why you need to rebrand your website too:
Reasons to Rebrand Your Website
Firstly, rebranding your page gives your clients an experience with you before even meeting you or having a conversation with you! It’s that first impression that matters! In other words, when clients first see your website, you want to blow them away. You want them to dive in immediately, explore every tab, and left yearning to learn more about you and your business.
Secondly, rebranding will show off your expertise in your industry and your passion for your job. The core value of rebranding is to improve that client experience. For me, I want my clients to feel welcomed. I want them to feel like I can help them in any way, shape, or form. Most importantly, I want them to feel that I am a trustworthy and professional business. Personally, I put immense time and care into my couples leading up to their big day; therefore, my website should display that while they’re considering hiring me!
Every wedding vendor should feel the same way, and I understand how hard it can be to convey that message without flat-out telling them. That’s why rebranding your business is the ultimate way of achieving this! It helps build connections from the get-go and improves the way they see you as a professional and passionate business!
Why You Need to Outsource Your Rebranding
This investment is 1000% worth it! Building your site on your own is possible, but when you get a FULL branding kit from a branding company, your business is set up to give your clients an EXPERIENCE that reassures them of how amazing you are. So, I’ll share some of the specifics I got from my amazing branding company: Alisabeth Designs!
I purchased their fusion package and was given multiple consultations and design calls to go over the creative vision I had for my website, my colors, a new logo and social media kits! It was going to be a full-on transformation that focuses on my niche of adventure elopements, wows them with design and leaves no doubt to my couples that I can deliver them a one of a kind and beautiful experience of their wedding day.
Alisabeth Designs made everything to my liking before going ahead with anything and it WOW’d me! I feel like they truly understand my passion for wedding films and how much I care for my couples. As you can see, they nailed it!
After Rebranding My Website
My website has gone through quite a journey! When I had my initial discussion about rebranding, it lit a FIRE in me. Like, the kind of fire that makes you full of new creative juices and life. All I wanted to do was UP MY GAME.
I believe this investment was so so so important for my business. Now, I’m officially targeting my dream clients and giving myself a look that’s recognizable across all platforms!
Feel the fire yet? Well, I hope so! Leave a comment and share what you think of the new Alesia Films rebrand! 🙂